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OUR MISSION
liV CONTINUOUSLY DELIVERS EXCELLENCE THROUGH SUPERIOR MEDICAL EDUCATION AND COMMUNICATIONS OFFERINGS BASED ON CLINICAL EVIDENCE - FROM EDUCATIONAL STRATEGY DEVELOPMENT TO EXECUTION - IN ORDER TO ULTIMATELY IMPROVE PATIENT AND PUBLIC HEALTH OUTCOMES.



“Education is the most powerful weapon which
you can use to change the world.”
- Nelson Mandela

At liV, we champion education as the most
powerful game changer in healthcare

liV adheres to the principle that the primary purpose of Continuing Medical Education/Continuing Professional Development (CME/CPD) is to address the educational needs of physicians and other health care providers in order to improve the health care of patients and improve public health outcomes1.

We follow 5 key aspects when considering our
recommendations for educational initiatives:

1
Honor the patient perspective and start with the end in mind, focusing on the intended outcomes of the initiative
2
Consider the Healthcare Practitioner’s stages of learning
3
Create educational strategies that focus on gaps in knowledge, competence or performance
4
Design participant learning experiences that provide optimal engagement while including opportunities to practice and receive feedback
5
Continuously assess and improve the value-add for patient outcomes

An understanding of the patient reality including physiological, lifestyle, and emotional impact is at the heart of our consideration when first seeking to understand the educational needs of the associated healthcare practitioners. We validate the learning gap by conducting a needs assessment analysis drawing upon solid scientific and medical evidence.

Once the needs of the specific target learners are correctly identified, liV assesses the optimal instructional design utilizing the Moore et al2 conceptual framework model which was designed specific to healthcare education.

The final touch: Intimate knowledge of the target learning audience allows us to put ourselves in their shoes to further refine, innovate and enhance our educational program design.

We firmly believe in the importance of innovative, engaging educational initiatives that are targeted and effective in changing the behaviors of healthcare practitioners (HCPs) and consequently positively impacting patients’ lives, individually and at the community level.

 



“Leadership is about making others better as a result of your presence and
making sure that impact lasts in your absence."
Sheryl Sandberg, quoted from the
Harvard Business School definition of leadership

At liV, we know that impactful education demonstrates value in healthcare,
establishing leadership and presence


Any impactful medical educational or communication program is sound in scientific content and clinical evidence. It should be specific in targeting the learning gap and engaging to the learner’s senses. It puts the patient experience at the center and encourages learners to positively change their attitudes and behaviors. When successful, it resonates deeply with the human desire to help and leaves all involved with a sense of accomplishment.

Advances in healthcare and
within key therapeutic areas

We manage educational programs in a diverse number of therapeutic areas, including but not limited to:

Cardiology & Internal Medicine

Nephrology

Endocrinology & Diabetes

Neuroscience

Gastroenterology

Oncology & Hematology

Respiratory

Dermatology

Rare Disease

Rheumatology

Infectious Disease

Anesthesiology

Adult learning principles
and methodology

The key difference about adult learners is their self-awareness and ability to bring experiences to the learning process that younger learners do not.

MOST EDUCATORS AGREE:

THE BEST LEARNING PROGRAMS TOUCH
UPON 3 KEY LEARNING DOMAINS:

COGNITIVE
Knowledge

AFFECTIVE
Attitudes & Beliefs

BEHAVIOURAL
Practical Application

3 KEY LEARNING STYLES ARE IMPORTANT:

VISUAL

Learn by:
  • Looking
  • Seeing
  • Watching

AUDITORY

Learn by:
  • Listening
  • Hearing
  • Speaking

KINESTHETIC

Learn by:
  • Experiencing
  • Moving
  • Doing

At liV, we take these principles into account, striving to incorporate as many as possible into the learning experiences of our programs.

Educational gap and
learning phase continuity3

A crucial component of an effective educational program involves evaluating the specific educational gap relative to the learning phase.

Clarification of the educational need, whether it be in the area of knowledge, confidence, attitudes or behaviors, allows for program recommendations, phasing and linking to demonstrate true value for the learner and for patient outcomes.

Additionally, an educational program can be considered from the perspective of a stand-alone or as part of a series or group of learning programs (continuum of learning) that address the various learning stages over time in order to ensure practice changes.

 





“We can't solve problems by using the same kind of thinking we
used when we created them.”
- Albert Einstein

At liV, we believe in challenging the status quo

The world has changed in the last 25 years. Significantly, in terms of technology. And with these new advances, learning is happening in new and exciting ways.

Healthcare practitioners have access to patient records at their fingertips and there has been a substantial increase in the need for educational initiatives centered on team-based patient care.

At liV, we stay one step ahead of trends in healthcare and in education, consistently looking at new ways to offer creative and innovative learning platforms and social media formats. We seek to encourage the healthcare practitioners and clients we work with to stretch their thinking about enhanced learning opportunities and the methods to address healthcare practice gaps.

Our experience includes
implementation of multiple e-learning
programs, either stand-alone
or as complementary to
extend the reach and
impact of a live program.

 

 

 

 

 

 

 

 



“Excellence is never an accident. It is always the result of high intention, sincere effort, and
intelligent execution; it represents the wise choice of many alternatives - choice, not
chance, determines your destiny.”
- Aristotle

At liV, we pride ourselves on excellence in execution

The liV team has a proven track record of delivering medical educational and communication initiatives on-schedule and on-budget, demonstrating the ability to:

  • Plan effectively and strategically
  • Work with multiple key stakeholders and healthcare practitioners (HCPs) simultaneously
  • Develop flawless, code-compliant content and minimize accreditation delays
  • Extend program reach through multi-platform initiatives
  • Deliver impactful programs that consistently exceed expectations

Our extensive services in Canada and internationally include strategic planning & logistics support for:

  • Live Scientific Events including Presentations, Advisory Meetings and Interactive Workshops
  • Web-platform and Technology-based Programs
  • Printed Materials and Publications
  • Multi-stage and Multi-platform Initiatives